ajoint.

We believe in the power of relationship.

This is our conviction. Relationships with substance are at the focus of our activity. Between brands and their target groups, between our clients and us or within the team. Understanding, confidence and reliability are the values that guide us.

Integrated sponsoring

This is what we do. We advise companies and brands on the development and implementation of their communication activities in the sponsoring environments of sport, culture, lifestyle and social affairs (CSR).

Our portfolio impresses from A-Z.

This is what we offer. The evaluation of communication platforms is just as much a part of our standard as the strategic planning, coordination and implementation of projects. Timely and regular success monitoring is a natural part of our procedure. We supply all solutions from a single source.

Our productions impress.

We direct operations. In addition to our strategic and comprehensive consultancy expertise, we also supply tailor-made solutions for the activation of rights and in project management. As a company that directs operations, we are familiar with the implementation of events and promotions and are also at home in the fields of digital media, media cooperation projects and PR.

Lead agency.

Lead agency providing strategic consultancy and management for the sponsoring activities. Implementation of the pan-European umbrella brand strategy and the integrated communication approach developed for UniCredit in 22 countries.

Consultancy.

Contracts. Analysis, evaluation and negotiation of the UEFA contracts for a national sponsorship of the UniCredit affiliates in Poland and in the Ukraine. Assistance during the development and co-ordination of the project management for the rights activation.

MobileKids: consultancy.

Development of the strategic reorientation for international involvement. Consultancy and management of the CSR initiative. Development and production of the communication media for the topics of “Safety in road traffic” and “Mobility of the future” as well as school materials in collaboration with educational institutions and traffic experts.

Sponsoring strategy.

Development of a new sponsoring strategy. Conceptual design of a guiding sponsoring idea and definition of specific platforms and partners. Examination, evaluation and negotiation of existing as well as new sports sponsoring contracts. Consultancy for and implementation of the sponsoring strategy. Development of an activation framework and the sponsoring guidelines for sales.

We are a team of internationally experienced communication experts.

This is who we are. ajoint. communication gmbh, with currently 28 regular employees, was founded in 2010 as a joint venture involving key players from the communication industry: Jacqueline Habermann and Oliver Michels, both with long-standing and active involvement in the successful Schmidt und Kaiser era, as well as akzio!, one of the most successful German sponsoring agencies, which was founded in 1993.